Pet Waggin’ Pet Care | Brand Identity & Visual System Design

Pet Waggin’ is a playful Southern California–inspired pet brand created for dog lovers who treat their pups like soulmates. Their vibe feels like longboard afternoons, vintage VW vans, sun-bleached sidewalks, and those golden-hour walks that make life feel lighter.

For this project, I built a nostalgic, warm, personality-packed brand identity that blends coastal charm with retro design. The visuals feel lived-in, familiar, and joyfully California — the kind of brand that makes you want to grab your leash, roll the windows down, and hit the coast with your best furry friend.

The final identity brings together fun typography, sunny color palettes, and charming illustrations, creating a memorable presence that feels playful, heartfelt, and ready for the modern pet market.